Heroes for Healthcare Gala: A Night to be Honored

Annual Gala

Heroes for Healthcare Gala 2022 enjoyed an evening of food, drink, music, silent auction, stories, and awards as we honor those who made an impact for our veterans and community.

We had the pleasure host the Marquette ROTC Color Guard, present Challenge Coins for our Honorees and raised over $38,000 to help fund for Wis-MAC and continue offering direct service at no cost to transitioning soldiers and veterans.

Our goal is to raise $100,000 to cover Wis-MAC expenses such as travel to military bases and provide financial support for items not covered by the G.I. Bill such as books, laptops, scrubs and shoes, educational placement tests, and state licensing fees.

Our 3rd Annual Gala event starts at 5:00 p.m. on Saturday, October 28, 2023 at the Brookfield Conference Center in Brookfield, Wisconsin.

Attire for the evening is semi-formal and theme is Masqurade!

Live Entertainment by Cold Sweat and the Brew City Horns

Cold Sweat is Wisconsin’s premier show band, featuring some of the area’s best musicians, multiple dynamic vocalists and the renowned three piece horn section, the Brew City Horns. Cold Sweat’s energy, talent and non-stop fun will infect you until you can’t help joining in.

Master of Ceremonies

Meet our 2023 Master of Ceremonies, Lieutenant Colonel Dale Kooyenga.

Dale Kooyenga is a Senior Vice President, and incoming President, at the Metropolitan Milwaukee Association of Commerce. Dale is a Certified Public Accountant and obtained his MBA from Marquette University.Prior to joining MMAC, Dale served 8 years as a Wisconsin State Representative and then 4 years in the Wisconsin State Senate where he developed a reputation as a hardworking, pragmatic problem solver who worked across party lines.

Kooyenga joined the US Army alongside his two brothers. He attended Officer Candidate School followed by the Army’s Military Intelligence Officer training program. Dale was assigned to the United States Army Civil Affairs Psychological Operations Command. In 2008, he was deployed to Iraq with the 432nd Civil Affairs Battalion as part of “the Surge” strategy led by General David Petraeus. Dale was awarded the Bronze Star for his service in Iraq. In addition to his service in Iraq, Dale has served in Military Intelligence units attached to the Defense Intelligence Agency, two Company Commands including Command of Wisconsin’s first Army Reserve Counterintelligence Unit and overseas assignments with NATO allies in Europe and in South Korea. Dale currently holds the rank of Lieutenant Colonel and is the Battalion Commander of the 407th Army Reserve Civil Affairs Battalion.

Master of Ceremonies: Lieutenant Colonel Dale Kooyenga

Gala Sponsorship Levels

How can I make the most of my evening?

The best way to enjoy your gala night is to have your company sponsor a table. Bring coworkers, significant others, or friends to fill up the eight seats. You can also enjoy the night by purchasing individual tickets.

Hero, $10,000

One company representative may provide information about their company at the event.
Opportunity to have one branded item for each guest at the table.
Recognition during President opening remarks.
Recognition on social media promotions.
Logo on event web page and social media posts.
Company name and logo on event table sign.
Featured on event signage, program, and slideshow.
Reserved seating, 2 tables.